Through concept proposals, Tutussie's new mysterious identity was created. A cohesive visual storytelling for the brand became translated through all platforms. In addition to creative and brand strategy, I managed the social media accounts and produced content. For two important shoots, I provided creative and artistic direction. The website was completely renewed through my UX/UI capabilities. Aside from these mostly aesthetic fixes, I also helped the brand find loans, create a business plan and draw up financial documents. At the time of writing this, the CEO of the brand is transitioning into opening a concept store where I had the chance to help with finding the location, the interior design of the store and discovering new brands.